Sunday, February 27, 2011

Facebook February Feature #7


Meet Jenn, the woman behind Earthy Crunchy Mama



August 2010 was a very busy month for Jenn and her husband, Russell. Amidst the thrill and busyness of having a newborn baby (Max), they also celebrated the birth of Earthy Crunchy Mama (though the official launch didn't come until more recently, in December). This past fall was a busy one, between managing the family, product testing, stocking inventory, and setting up a brand new website. But, to Jenn and her family, it was all worth it, especially for their love of cloth diapers.

Jenn and Russell didn't always use cloth diapers. It wasn't until their son, Cole (now 3) was 14 months old that they decided to take the plunge after a very serious circumstance prompted them to do some deep thinking. Cole was born with a spinal deformity--Progressive Infantile Scoliosis--which, throughout his young life, has already required intensive treatment including torso casts, braces, and plenty of x-rays. These numerous x-rays expose him to radiation approximately every eight weeks or so. When Cole was turned 14 months old, Jenn and Russell came to a very powerful realization: although they could not control Cole's spine, or the radiation exposure from the x-rays he had to have, they could do everything else possible to ensure he would be healthy. They began the switch to a more healthful lifestyle with organic food, then extended breastfeeding, as well as living a more eco-friendly life in general. Jenn became passionate about baby carriers and how they affect spinal development. The family also decided then and there to make the switch to cloth diapers. Jenn shares, "Cole’s diagnosis, which for some kids in other countries can be a fatal condition, made me realize how quickly things can change and how important it was to have a career which allowed me to be home with my kids. I was nervous about making the leap into business but my wonderful husband encouraged me to make the leap and I am so glad I did!"

The businesses concept for Earthy Crunchy Mama evolved naturally for Jenn, who had been blogging about their family's switch to a more eco-friendly lifestyle since April of 2010. From there, the blog that merely shared information about helpful practices and products transitioned into an online shop that could actually help supply people with what Jenn and her family feel are the best products on the market. Earthy Crunchy Mama is a site set on promoting "Natural Living for the Modern Family", as their tagline states. Jenn knows that modern families are busy and that there is an overwhelming amount of information out there. Her website (and business) provides people with pared down, quality products and information that they can trust. Jenn also connects with and supports people over email, Twitter, Facebook, and the phone. To accomplish all of this, Jenn works alongside her husband, Russell, as well as her brother, Hank (who assists the couple with the marketing and business aspects).

The Earthy Crunchy Mama team is filled with dreams and goals both big and small. In the short term, they are working on compiling product reviews (both written and video) as well as video demonstrations on each and every one of their shop's products. They are also working to redesign their website and add plenty of new content. In the long term, Jenn dreams of opening up a brick-and-mortar storefront where local parents and groups can shop, network, and come for support on topics such as breastfeeding.

Apart from working on the business, Jenn is enjoying her time at home with her boys, Cole (3) and Max (7 months), and cat, Pesto. She has no regrets about leaving her emotionally taxing job as a social worker to spent more time with family, and hopes they can soon expand their family further through adoption. Currently, the familiy lives in upstate New York and plans to hopefully relocate a little further south to enjoy more time outdoors. For now, though, Jenn will make do with enjoying her pleasant New York summer, looking forward to setting up a clothesline and starting to compost in her continuous pursuit of being a true earthy, crunchy mama.




This is feature number 7 of 8 for our Facebook February promotion. Read all the features this month and then join us for a Facebook party on Monday, February 28th at 8:00 PM CST, where Jenn and Earthy Crunchy Mama will be giving away a FREE set of 10 supersoft Planet Wise Flannel Wipes to one lucky winner!

96 comments:

a2a65bc4-43a8-11e0-8378-000bcdcb471e said...

I find it so cool that she tries to live an eco friendly life : )

Hillary said...

First of all, i have to admire a fellow SW!! Second of all.. She does all of this with her son's major medical illness?! Kudos.. What an awesome mommy..

hillbills95 at yahoo dot com

Leen said...

admirable? doing cloth diapers with more than one baby!!

eileenheckman@gmail.com

Aimee said...

she was a social worker



aimee murad at gmail dot com

Carrie Phelps said...

I admire Jenn for taking the plunge into cloth diaperhood! My daughter did the same thing at about the same age of her first son. Yay for this great generation!!
CarrieDust@yahoo.com

Keri said...

It's very admirable that she made the switch at 14 months and the amount of time she has to put in to her son with his medical issues and shes running her own business and had another LO! Simply amazing!
keribell89@msn.com

The Trophy Wife said...

I love her attitude that she can't change somethings, so she will change what she can for a healthier lifestyle! It's great to have that 'can do' attitude!

obsessions at gmail.com

emptyspeculation said...

i admire her courage to leave the safety of her job and do something that was best for her family. to change your lifestyle so completely to help your child, and family as a whole is amazing.

emptyspeculation at hotmail . com

Rockin' Momma said...

I admire her energy and how she left her job to be with her family

ibbabies(AT)gmail.com

Megan said...

I love that they made the switch to a more eco-friendly lifestyle to help their sick son! ichigooverflow at gmail dot com

Nina said...

So admirable that she found a way to take back some control in a tough situation.

katiepalladino said...

i admire her diligence in trying to help her son live as healthy of a life as possible. it takes a lot of extra time, especially with a business also! way to go jenn!

katiepalladino@hotmail.com

Jenna said...

I admire her dedication to her son! What an amazing family! They are really going the extra mile to help him and that is wonderful!

jnaves@monsanto.com

a2a65bc4-43a8-11e0-8378-000bcdcb471e said...

Ampink1226@sbcglobal.net

Nicolette May Capuano said...

Wow Jenn is AMAZING! I admire that she accomplishes so much while raising her children. She sounds like she is so dedicated to her families wellness.

nicoletteamay@yahoo.com

staceybenstroup said...

I love that she promotes "Natural Living for the Modern Family".
little_gizmo2004@yahoo.com

dailymom said...

I find it extremely admirable that with a newborn, and a special circumstances that she is still able to create and start her own business!
heididaily at gmail dot com

Ashley said...

I think it's admirable that with all that was going on her life, she was able to make the switch to organice foods, be more eco-friendly, and using cloth. Those are not easy changes for anyone, especially for someone having a rough time!

ashley_272 @ hotmail.com

Michelle said...

I admire that they are pursuing adoption :)

therrienfamily@sasktel.net

The Pavlik Family said...

The fact that she was a social worker ( it is by no means an easy job!) and now has taken on the task of bringing products that help other parents lead more eco friendly lives ( which is no easier a task than social work!) ontop of her son's medical condition. Hats off!!
us.pavliks@gmail.com

beth said...

I think it's admirable that she gave up the security of a "real" job to do something that really meant something to her and her family...this new job is on a very personal level, I don't know how many of us would be willing to take that risk! Kudos to her.
goodkarmacan at yahoo dot com

Kelsey said...

The fact that she has dealt with a child that has medical issues and has her own business! That is a lot to take on! kelseylynn_05@yahoo.com

karissa soetens said...

this one is easy, i find it admirable that a woman with so much on her plate (my little sister had a progressive degenerative disorder) not only took on the extra work of cloth diapering, but is also such a great advocate of cloth diapering!
karissa.soetens@yahoo.ca

LoveLivesHere said...

She wants to adopt! So do we :)

loveliveshere2@yahoo.com

Sam said...

I find it admirable that she didn't sit back and do nothing but did something about her familys health.

mom_momx2 AT hotmail DOT com

Christie said...

While she isn't able to control the exposure to radiation and other things from medical procedures, they, as a family are making the effort to control exposure to everything else healthy. I also love how they are also trying to help other mommas out there.

christiedickson@gmail.com

kde423 said...

Launching a new business AND a newborn, hats off to her!

kde4232gmail.com

jamiebartley said...

I admire her determination in the face of adversity.

jamiebartley(at)aol.com

I have a Max as well.

Lauren said...

I find it admirable that they took such a big step towars a healthier lifestyle with organic food, cloth diapers, etc..
gabrielandlauren@gmail.com

Discordia said...

I think its amazing how she changed her life so drastically to help her child.

jaimepthorpe at gmail.com

Carrie said...

I admire her drive to do what she can to make her son's situation as healthy as possible.

Carrie Gulledge
carrie_anng@yahoo.com

Ashley said...

i admire the fact that they felt comfortable enough to expand their family after already having one child with special needs, especially that they feel open to adoption. it really takes a strong mother, a strong couple, and a strong family to overcome those obstacles and still see room for more!

Katie Rose said...

She sounds like an amazing woman and very dedicated to her son and business. I find it admirable that as well as taking care of her son and business that she connects with and supports people over email, Twitter, Facebook, and the phone.

kathrynrose12 at hotmail dot com

Emmy said...

a newborn, a son with a disability, the love a her husband and the willingness to start a business! KUDOS!! ymy hero!

Emmyab @ gmail . com

greatdeals2010 said...

I admire Jenn for being a strong woman! Not only is she caring for 2 children, one with a spinal deformity, but she takes the time to help others learn about being more eco friendly!!

kershuk @ comcast.net

hookskeinandblanky said...

I love how she has the drive and determination to be a WAHM and how she once was a social worker! kimberly_guimond@live.com

Tiffany said...

I admire her for taking the leap to cd!
hismrs2010 at aol dot com

Cass said...

I admire the fact that despite being so busy, she takes the time to provide support via email, twitter, facebook and on the phone!!

vendetta.fiend@gmail.com

Ashley said...

I admire that she decided to cloth diaper to help her son with medical issues.

anw1107@aol.com

Ashley said...

i admire the fact that they felt comfortable enough to expand their family after already having one child with special needs, especially that they feel open to adoption. it really takes a strong mother, a strong couple, and a strong family to overcome those obstacles and still see room for more!

ahh forgot my email!

ashley.garrett1429@yahoo.com

pstorme said...

I admire Jen for taking a passion and makeing it real!
pstorme at verizon dot net

Ashley said...

Ecofriendly at its best! And a wonderful story describing its start as well! Best wishes to her and her family as they continue on their journey :)

scrappinpinkpiglet(at)gmail(dot)com

Leasha said...

I admire Jenn for wanting to adopt a child in the future. Bringing a child into your family and loving and caring for it as if it was your own flesh and blood is such a gift. Kudos to you!

leashae_18 at hotmail dot com

Elizabeth said...

I admire her for being a mom who will do whatever it takes to give her family the best

adylin.lyla@yahoo.com

Amber said...

I admire her courage in dealing with her son's health issues.

and_amber420@yahoo.com

Riggslacey said...

I love that they did this for their children and are making a living (at least partially right now) spreading the word.

mellorlacey at yahoo dot com

laura.leathers said...

I admire the fact that she could cloth more than one baby! And even through everything going on, she decided to better her life! Laura.leathers@yahoo.com

Cynthia24x7 said...

I admire her for everything she's gone through and remained strong for her family. c.hort(at)cox.net

Jaimie said...

I love that it all started because she does everything possible to ensure the best for her son.
jaimiemildred at gmail dot com

Dede Reneh said...

I love that she is able to be home with her babies, help them out more by using economically friendly products AND share with us! The video review idea is awesome!!

<3 Dede
WithAllYourHeart@hotmail.com

Manager to Mom said...

I admire that Jenn didn't buckle in the face of adversity; rather, she and her husband committed to providing her son and the rest of the family with the healthiest lifestyle they could. Jenn strikes me as a very positive and optimistic person. Plus, her cat has an awesome name! :D

kristy_anstett at yahoo dot com

morenodaisy said...

I find it extremely admirable that She has no regrets about leaving her emotionally taxing job as a social worker to spent more time with family love it !!

morenodaisy@yahoo.com

Kathryn said...

I find it really admirable that Jenn took what for many people is probably a really discouraging diagnosis for her son and allowed it to revitalize the health of their entire family! Those boys are so blessed to have a mom who is so intentional and smart- not to mention creative!

kat.c.stevens(at)gmail(dot)com

Elisha said...

I really admire that they want to expand their family through adoption. So many children need a loving family.

elishafrumkin at yahoo dot com

KarilynAley said...

i admire that she took control of an otherwise uncontrollable situation, she goes above and beyond for her children, and she opened a BUSINESS while taking care of a newborn and a child with spinal deformity!

karilynaley at yahoo

Christine said...

That she left her job to spend more time with her family!
christinemcarlson at msn dot com

Savvy Spending Mommas! said...

That she's eco friendly! We switched to cloth too! Its so fun!

Megan Ward
Coupon.junkie@hotmail.com

Becky said...

I admire how strong she is!
rahuss85 at gmail dot com

jdm2551 said...

I think its great that she put her baby before herself and decided change her career to benefit her son! GREAT MOMMY!

sportschic012 said...

Its amazing that with all the time and energy that is put into her sons’ medical issues, she is still trying to live an environmentally friendly lifestyle, as well as start her own business. Way to go!

Ashley Williamson
sportschic012@yahoo.com

The Clothspring said...

It is amazing that she has been helping others all her life. Obviously she is a good hearted person. Thanks for giving your life to service of others, even now in this business. theclothspring at hotmail

Anonymous said...

I think it's so cool that she tries to be ecofriendly.
Ampink1226@sbcglobal.net

Crystal- Jumpn Jax Boutique said...

I give her TONS of credit for making this business during and after such a time for her son being at the docs so much... my son got sick a lot when he was younger and it was So hard and scary... he had febrile seizures, I couldnt of even think of doing anything other than worry! She's Strong!

jumpnjax@live.com

claudilia said...

I admire that she took a leap of faith and left her job to follow a different path. Not many people can do this.
claudilia@yahoo.com

Beth @ Sand To Pearl said...

I admire that she took bad news, and instead of letting it get her down, she did everything in her power to make her son healthy.
bfcourage at yahoo dot com

sally zinger said...

she is passionate about baby carriers and the support on the spinal development. kudos to her!
sjzinger@rogers.com

simplyhippie said...

She seems to be a total WonderMom! I wish I had half of her dedication and energyl. lol.
slumberpartiesbyshai at yahoo dot com

Kim McIntosh said...

i like that in the face of challenge Jenn chose to make the small changes she could and control the things she could rather than just 'giving in' which would be the easy thing to do
mcintosh dot kimberley at gmail dot com

Shannon said...

I like how she turned such an unfortunate situation into a wonderful situation, while becoming more eco-friendly.

SondraMama said...

if my other comment showed, delete this one please. i dont see what i posted a few minutes ago. ha.

anyways, i LOVE how Jenn changed her whole life around to be more eco friendly just because of her son. She sounds very heart warming and amazing!!

muloove at yahoo dot com

Katie said...

Not sure if my prior comment saved. I think it is very admirable that she found the ways that she could make a difference in her son's health amid the things that were less able to be modified.

Katie
kdub4@u.washington.edu

Lara + Chris said...

I find it insane that she started the business at the same time she had a newborn!! I also love that she took a scary diagnosis and turned it into a huge life change.

largirl at yahoo dot com

catamo said...

Great time to start a business.. with a newborn.

catamorg (at) gmail(dot) com

lulu said...

i love that she made the switch for the health of her son

lulio163 at hotmail dot com

Robertsons said...

I admire that she did something about her situation instead of asking others to do for her. robertson.erica.rae@gmail.com

Reyka said...

I admire her dedication to her family. She sounds like an amazing woman.

reykasmith@gmail.com

Kristen said...

I find it awesome that her and her husband work together!!
husskl at comcast dot net

mrsweiss said...

i admire her for stying strong and making the switch to a more healthy and eco friendly lifestyle! Amazing!!
mrsnaweiss at aol.com

Ashley said...

I love that she is so green!!!

Ashleyrwarner@live.com

stacythemagnificentmommy said...

i think it admirable that they really got serious about making their son as healthy as they can in all other areas- many parents don't think to do that.

hancoci_s at msn dot com

boyzrule said...

i find it admirable that she had a baby and started a business at the same time
dmoretti1967 at yahoo dot com

jen said...

I admire her wanting the best for her family and going for it.

mommygoingreen4 @ yahoo.com

Bri said...

I love that she started cloth diapering at 14 months old, it is never too late!
sradke1024 at gmail dot com

Ryan, Corrie, Max, and Jack said...

I find it very admirable that she, and her husband!, are doing everything in their power to make Cole's life as healthy as they possibly can. I don't think most parents think like that- when there is something OUT of your control to try and make what you CAN as good as you can.

mrandmrsryankolbe @ gmail.com

Anonymous said...

Must be a challenge to cloth diape 2 at once! How admirable!

Samhally@sbcglobal.net

Stacey said...

Never to late to start going green.
staceymison@gmail.com

Selmada said...

I love that she wants a brick and morter store. I think more of those are needed for us 'hands on' people

homejunk at shaw dot ca

Meagan said...

That she was a social worker :)

Ladybug0700@yahoo.com

Cassie Sublett said...

admire the dedication to her son


csublett25@gmail.com

Bridgett said...

LOVE that she put her family first!
princessbridgett@hotmail.com

Saph said...

I admire her strength!
frugalwifeblog @ gmail.com

Colleen M said...

I admire how she coped with her son's Scoliosis!

colljerr at comcast dot net

Winterose said...

I admire that she started her business at the same time she had her son and has kept up with it and the demands that it has along with caring for her son and his illness. That is amazing!!!

whitewinterose21@yahoo.com

Mike said...

I like that she is going to start to compost
demimo at cox dot net

Anonymous said...

I like that they are considering adoption!!

trisbog@aol.com

Higgs Happenin's said...

It's admirable that when Cole was in and out of the hospital they didn't depend on medicine and doctors to save them. They looked around and saw things that they could do to help their little guy too. That tells me that they are good people who love their kids.

britbakow at gmail dot com